(Daytona, FL) February 14, 2011 The NASCAR Camping World Truck Series event in Daytona was the backdrop for the filming of the Rue and Ziffra PA – Alli Owens Community Service Commercial produced by iCreative Network.
Scene from Rue & Ziffra – Alli Owens Community Service Commercial (PSA) shot at NASCAR
A group of organizations including, Daytona’s own Rue and Ziffra PA, sponsored Alli Owens for the race. Alli’s social media sponsors, including Facebook and Twitter account for what may be the first time in history, fan donations helped put a NASCAR racer on the track in Daytona Over 2000 Alli Owens followers on Facebook knew she needed their financial support to get in the race, and they responded. Alli herself used funds from her bride-to-be savings to get there.
This spot is not Rue & Ziffra’s first venture in community service advertising. The trial attorneys at Rue & Ziffra promote motorcycle and auto safety while sponsoring other Volusia County community programs. Joining forces with hometown hero, Alli Owens made for a particularly strong message to the community. Alli is known locally and nationally for both her ability as a racecar driver and motivational speaker. She has addressed middle school students in 18 states about believing in themselves and committing to their dreams Her philosophy for success comes down to three steps: dream, believe and achieve. Following those simple guidelines have taken Alli far, and although she did not time qualify for this particular NASCAR event, she’ll be back. As she says in this spot with Rue & Ziffra: “never let anyone tell you, that you can’t do something” Alli Owens is committed to following her dream.
The TV commercial “Live Your Dream”, sponsored by Rue & Ziffra, was produced on February 14, 2011 at the Race Against Drugs (RAD) Headquarters in Port Orange, Florida where Ms. Owens has given several motivational talks. ”It’s law firm advertising that promotes community service involvement and it works” states John Heller, Producer, Director of iCreative Network. “I have previously featured Rue & Ziffra as a community conscious enterprise and the results have been significant. I believe any company or law firm should consider community service to be an important message and selling tool in their advertising communications. My approach is to work with the client so they can have more than one TV spot running at a time. Every company has a story to share about its service. Delivered correctly, these stories can help drive sales. Law firm advertising has gotten a bad reputation over the years in both the content and the quality of the commercials. Law firms like Rue & Ziffra are helping to change that perception.”
John Heller, Director and Alli Owens before qualifying competition at NASCAR
About iCreative Network: We are a CLIO Award winning DRTV commercial production company specializing in lawyer advertising, doctor advertising and professional services advertising. We have over twenty years experience helping companies grow through quailty budget conscious TV and internet advertising.
For more information on this article and on how important community service and advertising is for business. Contact Nancy Colgrove, Producer at iCreative Network, 561-214-4668 or nancy@icreativenetwork.com###
