The Marketing Concept
Messages from a woman racer cut through the clutter.
Nearly half of all race fans identify with women racers and are waiting to hear and act on your advertising messages.
- Women make up nearly half the auto racing audience, both on television and trackside.
- Auto racing fans are extremely sponsor-loyal.
- Race drivers are strongly identified with their sponsors.
- Very little racing-related advertising is directed to women.
Free media, including television and newspaper sports coverage, will flow to your racer and your company.
- An American sporting tradition is to root for (and highlight) the long shot, including female competitors in a male-dominated sport.
Association with an active woman will enhance your corporate image.
- Women in athletics is a cause for which support is appreciated well beyond the fans of that sport.