Sponsorship Levels

sponsorship packages to meet your needs

Here are general descriptions of three levels of race team sponsorship. Costs for each level vary greatly from one race series to another and range from $10,000 to $500,000 for the drivers with whom we are working. Use this description as a basis for gauging your company’s marketing, advertising, and communications needs.

Title Sponsor

• name the race car and team;
• determine and design the appearance of the race car (paint scheme and decal layout), the team and driver uniforms, and the banners and insignia in the paddock;
• hold the rights to best and most visible promotional space on the race car (varies with type of race car);
• hold the rights to create trackside promotional activities and hospitality events in association with race driver and team;
• hold the rights to use driver’s name and likeness in advertising, point of purchase promotional materials, and trackside promotional and souvenir material;
• hold the rights to five appearances by driver (in some instances with a show car) at sponsor locations and events (travel and lodging to be provided by sponsor); and
• have first option of securing personal services contracts with driver for additional promotional, marketing, and advertising activities.

Associate Sponsor

• hold the rights to significant promotional space on the race car (varies with type of race car);
• hold the rights to create trackside promotional activities and hospitality events in association with title sponsor, race driver and team;
• hold the rights to use driver’s name and likeness in point of purchase promotional materials and trackside promotional and souvenir material; and
• hold the rights to secure personal services contracts with driver for additional promotional, marketing, and advertising activities.

Supporting Sponsor

• hold the rights to limited promotional space on the race car (varies with type of race car);
• hold the rights to create limited trackside promotional activities and hospitality events in association with title sponsor, associate sponsors, race driver and team;
• hold the rights to use driver’s name and likeness in trackside promotional and souvenir material; and
• hold the rights to secure personal services contracts with driver for additional promotional, marketing, and advertising activities.