Leverage Your Investment

Make your sponsorship work for you.

Promotions increase market penetration

• Create tools for regional managers, distributors, and consumer sales outlets. Conduct trackside driver autograph sessions and promotions. Tie-in with point-of-purchase promotions and tailor direct marketing initiatives, etc.

Hospitality builds staff, key customer, and VIP relationships

• Provide a unique and exciting experience that involves the female members of your team as well as the spouses and families of all your V.I.P.’s. You can build company loyalty by making your employees members of the company’s racing team.

Product advertising increases nation-wide market share

• Turn women race fans into fiercely loyal consumers of your products or services. The television, newspaper, and racing magazine coverage will expose corporate logos to customers actively looking for companies on which to bestow loyalty.

Image advertising improves corporate positioning

• Reach and influence a broad audience of active consumers, especially women, well beyond the audience for auto racing. Your company, as a proud sponsor of a woman race car driver, can create print ads that will be appreciated by all female decision makers.