Learn About Sponsorship
The Marketing Concept Messages from a woman racer cut through the clutter. Nearly half of all race fans identify with women racers and are waiting to hear and act on your advertising messages.
  • Women make up nearly half the auto racing audience, both on television and trackside.
  • Auto racing fans are extremely sponsor-loyal.
  • Race drivers are strongly identified with their sponsors.
  • Very little racing-related advertising is directed to women.
Free media, including television and newspaper sports coverage, will flow to your racer and your company.
  • An American sporting tradition is to root for (and highlight) the long shot, including female competitors in a male-dominated sport.
Association with an active woman will enhance your corporate image.
  • Women in athletics is a cause for which support is appreciated well beyond the fans of that sport.
Sponsorship Levels sponsorship packages to meet your needs Here are general descriptions of three levels of race team sponsorship. Costs for each level vary greatly from one race series to another and range from $10,000 to $500,000 for the drivers with whom we are working. Use this description as a basis for gauging your company's marketing, advertising, and communications needs. Title Sponsor
  • name the race car and team;
  • determine and design the appearance of the race car (paint scheme and decal layout), the team and driver uniforms, and the banners and insignia in the paddock;
  • hold the rights to best and most visible promotional space on the race car (varies with type of race car);
  • hold the rights to create trackside promotional activities and hospitality events in association with race driver and team;
  • hold the rights to use driver's name and likeness in advertising, point of purchase promotional materials, and trackside promotional and souvenir material;
  • hold the rights to five appearances by driver (in some instances with a show car) at sponsor locations and events (travel and lodging to be provided by sponsor); and
  • have first option of securing personal services contracts with driver for additional promotional, marketing, and advertising activities.
Associate Sponsor
  • hold the rights to significant promotional space on the race car (varies with type of race car);
  • hold the rights to create trackside promotional activities and hospitality events in association with title sponsor, race driver and team;
  • hold the rights to use driver's name and likeness in point of purchase promotional materials and trackside promotional and souvenir material; and
  • hold the rights to secure personal services contracts with driver for additional promotional, marketing, and advertising activities.
Supporting Sponsor
  • hold the rights to limited promotional space on the race car (varies with type of race car);
  • hold the rights to create limited trackside promotional activities and hospitality events in association with title sponsor, associate sponsors, race driver and team;
  • hold the rights to use driver's name and likeness in trackside promotional and souvenir material; and
  • hold the rights to secure personal services contracts with driver for additional promotional, marketing, and advertising activities.
Leverage Your Investment Make your sponsorship work for you. Promotions increase market penetration
  • Create tools for regional managers, distributors, and consumer sales outlets. Conduct trackside driver autograph sessions and promotions. Tie-in with point-of-purchase promotions and tailor direct marketing initiatives, etc.
Hospitality builds staff, key customer, and VIP relationships
  • Provide a unique and exciting experience that involves the female members of your team as well as the spouses and families of all your V.I.P.'s. You can build company loyalty by making your employees members of the company's racing team.
Product advertising increases nation-wide market share
  • Turn women race fans into fiercely loyal consumers of your products or services. The television, newspaper, and racing magazine coverage will expose corporate logos to customers actively looking for companies on which to bestow loyalty.
Image advertising improves corporate positioning
  • Reach and influence a broad audience of active consumers, especially women, well beyond the audience for auto racing. Your company, as a proud sponsor of a woman race car driver, can create print ads that will be appreciated by all female decision makers.
Contact Us We'd be pleased to work with you You can reach us by email: tw@thunval.com You can reach us by phone: (831) 373-0220 You can reach us by mail: Thunder Valley Racing P.O. Box 2286 Monterey, CA 93942 Let's talk about how a woman racer can work for you.